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    Interested in the different types of professional haircolor? Redken haircolor is divided into three categories – demi-permanent haircolor, permanent haircolor, and lighteners. Consult with your colorist to discuss how to best adapt trends such as highlights, babylights and balayage to your individual style to achieve the deepest brunette, most vibrant red or coolest blonde.

    In permanent haircolor, such as Redken Color Gels or Redken Chromatics, artificial dyes interact with the hair's natural pigment to create a final haircolor. Therefore, the colorist must consider natural hair color and previously applied artificial haircolor to achieve the final color result. Permanent haircolor dyes are extremely small colorless molecules that penetrate through the cuticle and into the cortex with the aid of an alkaline substance such as ammonia. When these molecules combine with hydrogen peroxide, a chemical reaction occurs –they oxidize and react with other molecules called "couplers" to form complex dye molecules. The newly-formed dye molecules are embedded in the protein structure of the hair fiber, which makes them 'permanent' or more resistant to rinsing out. Get inspired with a new look, explore the Redken Lookbook.



    Unique in its respect for hair
    Gentle formula
    100% ammonia free
    Without parabens and PPD · Does not damage the hair · Does not irritate the scalp · Ideal for sensitive skin

    Unique for hair care
    Rich in natural extracts of
    Sweet Almond Oil and Lotus Flower
    Nourishes deeply and gives tone
    Hydrates and improves elasticity
    Rebalances the ph
    Combats free radicals and remineralizes

    Unique in the performance of the coloration
    Gives an intense, natural, gleaming and shiny color
    Covers white hair perfectly
    Lightens up to 4 levels
    Ensures uniform coloration from root to tip · Livens up natural tones and tone-on-tone

    Unique in color maintenance at the salon and at home
    Complete after-color line
    Nourishes and protects the hair · Maintains the color brightness
    Extends the duration of the color · Eases styling

Call us to make an appointment (678) 585-4532